Featured on the Business Growth Trailblazers Podcast
A website alone won’t bring customers to your business. It’s a tough pill to swallow, but it’s the truth. I recently joined Alicia on the Business Growth Trailblazers podcast to break down the biggest SEO misconceptions and explain why turning your website into an organic lead-generating machine takes more than just hitting “publish.”
The Biggest SEO Myths Business Owners Believe
During our conversation, we tackled some of the most common misconceptions about SEO:
- “If I build a website, people will find me.” Unfortunately, search engines don’t work like magic. Without strategic SEO, your site will likely sit unnoticed in the vast sea of the internet.
- “I just need to add the right keyword, and I’ll rank.” SEO isn’t just about stuffing keywords into your content. It involves user experience, site speed, backlinks, and high-quality, relevant content.
- “SEO is a one-time task.” Optimizing your website is an ongoing effort. Algorithms change, competitors evolve, and your content needs to stay fresh to remain competitive.
What It Really Takes to Rank on Google
If you want your website to be a revenue-driving asset, you need to focus on these key SEO pillars:
1. A Solid Website Foundation
Your site must be technically sound—meaning it loads quickly, is mobile-friendly, and is easy to navigate. Google prioritizes sites that offer a smooth user experience.
2. Strategic Content Creation
Content that answers your customers’ questions and provides value is essential. Blog posts, FAQs, and in-depth guides help establish your authority and increase visibility.
3. Authority & Backlinks
Links from reputable sites signal to Google that your business is trustworthy. Earning backlinks through PR, guest blogging, and partnerships can significantly boost rankings.
4. Local SEO & Google Business Profile
For local businesses, optimizing your Google Business Profile is crucial. Consistent citations, positive reviews, and local content help you rank higher in local search results.
5. Adapting to AI & Search Changes
AI-driven search results are disrupting traditional SEO. Businesses must adapt by structuring their content to align with AI overviews, LLMs, and ensuring their brand stays visible despite algorithm and search shifts.
The SEO Wake-Up Call: AI is Changing the Game
On the podcast, I shared a real-world example of how AI-generated search results are impacting businesses. One of my clients saw a drastic drop in traffic after their content was featured in an AI overview—but visitors no longer needed to click through to the website. The takeaway? SEO strategies must evolve to keep businesses competitive in this new search landscape.
How Business Owners Can Work Smarter with SEO
SEO isn’t about quick fixes—it’s a collaborative, long-term strategy. That’s why at Full Throttle SEO, I work closely with clients to understand their business goals and tailor an SEO strategy that drives real results.
Ready to Turn Your Website into a Lead-Generating Machine?
If you’re serious about improving your website’s visibility and turning organic search traffic into real revenue, let’s chat. Download my Simple 10-Point SEO Checklist to get started or schedule a consultation with me at Full Throttle SEO.
J. ‘Ivy’ Boyter is an experienced SEO expert based in Florida. She is passionate about helping businesses grow their online presence toward increasing organic leads and revenue. When she’s not working on SEO campaigns, she’s participating in autocross or rallycross, wrangling kids, chickens, or writing heartfelt marriage and parenting advice. Learn more at FullThrottleSEO.com.
