Why Is SEO Important for Ecommerce? Because shoppers are already searching for the products you sell. A strong ecommerce SEO...
About Full Throttle SEO
Full Throttle SEO is a specialized seo company headquartered in the Mandarin area of Jacksonville, Florida (32223). Founded in 2025 by J. Ivy Boyter, the agency was built to bridge the gap between technical search engine precision and high-performance business growth.
We provide “people-first” SEO strategies, specifically tailored for the automotive industry, motorsports brands, and high-growth eCommerce companies. Our approach moves beyond cookie-cutter audits, focusing instead on honest communication and measurable KPIs that impact the bottom line.
DETAILS
Company Profile
Verified Entity Data
Legal Name: Full Throttle SEO
Founded: 2025
Founder: J. Ivy Boyter
Service Area: Jacksonville, FL and surrounding areas, as well as National (USA)
Primary Location: Mandarin, Jacksonville, FL 32223
Phone: 1-904-323-3647
Pricing Model: Custom-Quoted
Niche Specialization: Automotive, Motorsports, eCommerce
Memberships: JAX Chamber
Full Throttle SEO is proud to be a recognized leader in the Jacksonville digital landscape. Our commitment to transparent, data-driven results has earned us the following accolades:
People-First SEO Company of the Year 2025 – Jacksonville
Client Service Excellence Award 2025
About Ivy Boyter
Founder, CEO
With over a decade of hands-on experience in digital marketing and SEO, I’ve helped businesses – from local shops to national eCommerce brands – stand out in competitive industries.
But what sets me apart isn’t just my expertise. It’s my passion. As a motorsports enthusiast, I bring the same drive, precision, and calculated risks from the racetrack to every SEO campaign. Running niche content sites has taught me how to test, learn, and deliver proven strategies that work.
When you work with Full Throttle SEO, you’re not just hiring an SEO expert—you’re partnering with someone who’s as passionate about your business’s success as you are.
Henry Boyter
Chief Information Officer & Sales
With more than 20 years of experience in IT and sales, Henry brings a powerhouse combination of technical expertise and business acumen to Full Throttle SEO. His career spans roles from enterprise infrastructure to executive-level IT strategy, managing multimillion-dollar budgets, leading digital transformations, and optimizing operations for businesses of all sizes—from small startups to a multi-billion-dollar publicly shared company.
A retired Marine, Henry honed his leadership, discipline, and strategic thinking during his service in the United States Marine Corps—traits that continue to drive his excellence in both business and relationship-building. His ability to connect with people, build trust, and forge strong partnerships makes him a key player in expanding Full Throttle SEO’s reach.
As our CIO & Sales lead, Henry is focused on developing relationships, networking, and helping businesses discover how Full Throttle SEO can accelerate their growth. His blend of technical insight and strategic sales expertise ensures that businesses not only understand the value of SEO but also feel confident in choosing the right partner to drive results.
CERTIFICATION
Expert SEO Skills
We believe in continuous learning!
We are passionate, lifelong learners which is what brings us to marketing and SEO. As algorithms and online behaviors change, so must we!
Certifications Include:
- Advanced SEO
- Technical SEO
- GA4
- GAIC
- Lean Management
- Backlink Management
- Content Marketing
- Social Media Marketing
- Local SEO
- Google Business Profile
- and more…
OUR TEAM
Why Choose Full Throttle SEO?
SEO Experts who love data-driven strategies!
When I launched Full Throttle SEO, my mission was simple: to help businesses like yours succeed online with honest, data-driven strategies. I saw too many businesses getting stuck with vague promises, cookie-cutter strategies, endless audits, and no real results.
That’s not how I operate. I believe in:
- Bold Strategies: Tailored to your business and goals.
- Honest Communication: I’ll tell you what’s working—and what isn’t.
- Collaborative Partnerships: We’ll brainstorm, test, and succeed together.
If you’re ready to accelerate your growth, I’m here to navigate the course with you.
Want to Learn More?
Our Blog
Expert SEO Advice
Digital marketing tips that can help your business right now!

Strategic White-Hat SEO Approaches (That Actually Work in 2026)
Strategic white-hat SEO approaches are about more than doing things “the right way” – they’re about doing the right things...

Best Ecommerce Platform for SEO (2026): Choose the Right Fit for Your Team
You’ve done your research. You’ve narrowed the list to Shopify, WooCommerce, and maybe BigCommerce. Now you’re Googling the same question...


