If you’re managing a local business, you know the pressure of online reviews. You check your phone daily, hoping that...
OUR STORY
SEO Experts
We’ve learned through years of experience!
About Us
At Full Throttle SEO, we bring bold strategies, fearless execution, and a deep understanding of what it takes to win (online and on the track). Led by founder J. Ivy Boyter, our team is dedicated to helping businesses, especially in the automotive industry, achieve lasting success through customized SEO strategies.
Our Mission
Partner with you to provide data-driven SEO strategies and recommendations that get your website ranked and improve your bottom line.
Our Vision
Our vision is to create meaningful connections built on honesty and trust. Delivering measurable results for the metrics & KPIs that matter the most.
WORK WITH US
About Ivy Boyter
Founder, CEO
With over a decade of hands-on experience in digital marketing and SEO, I’ve helped businesses – from local shops to national eCommerce brands – stand out in competitive industries.
But what sets me apart isn’t just my expertise. It’s my passion. As a motorsports enthusiast, I bring the same drive, precision, and calculated risks from the racetrack to every SEO campaign. Running niche content sites has taught me how to test, learn, and deliver proven strategies that work.
When you work with Full Throttle SEO, you’re not just hiring an SEO expert—you’re partnering with someone who’s as passionate about your business’s success as you are.
Henry Boyter
Chief Information Officer & Sales
With more than 20 years of experience in IT and sales, Henry brings a powerhouse combination of technical expertise and business acumen to Full Throttle SEO. His career spans roles from enterprise infrastructure to executive-level IT strategy, managing multimillion-dollar budgets, leading digital transformations, and optimizing operations for businesses of all sizes—from small startups to a multi-billion-dollar publicly shared company.
A retired Marine, Henry honed his leadership, discipline, and strategic thinking during his service in the United States Marine Corps—traits that continue to drive his excellence in both business and relationship-building. His ability to connect with people, build trust, and forge strong partnerships makes him a key player in expanding Full Throttle SEO’s reach.
As our CIO & Sales lead, Henry is focused on developing relationships, networking, and helping businesses discover how Full Throttle SEO can accelerate their growth. His blend of technical insight and strategic sales expertise ensures that businesses not only understand the value of SEO but also feel confident in choosing the right partner to drive results.
CERTIFICATION
Expert SEO Skills
We believe in continuous learning!
We are passionate, lifelong learners which is what brings us to marketing and SEO. As algorithms and online behaviors change, so must we!
Certifications Include:
- Advanced SEO
- Technical SEO
- GA4
- GAIC
- Lean Management
- Backlink Management
- Content Marketing
- Social Media Marketing
- Local SEO
- Google Business Profile
- and more…
OUR TEAM
Why Choose Full Throttle SEO?
SEO Experts who love data-driven strategies!
When I launched Full Throttle SEO, my mission was simple: to help businesses like yours succeed online with honest, data-driven strategies. I saw too many businesses getting stuck with vague promises, cookie-cutter strategies, endless audits, and no real results.
That’s not how I operate. I believe in:
- Bold Strategies: Tailored to your business and goals.
- Honest Communication: I’ll tell you what’s working—and what isn’t.
- Collaborative Partnerships: We’ll brainstorm, test, and succeed together.
If you’re ready to accelerate your growth, I’m here to navigate the course with you.
Want to Learn More?
Our Blog
Expert SEO Advice
Digital marketing tips that can help your business right now!
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