These days, we all know that we have to do SEO, but many businesses don’t truly understand why. We’ll discuss why SEO is important to your online success.
SEO, or search engine optimization, is important because it can help you make your website more visible on the internet. It can also help you rank higher in search results, which means more people will find you and visit your site more frequently.
A well-optimized website has a higher chance of ranking in search engine results pages (SERPs). This means it will be easier for people to find the information they are looking for on your site. By providing these users useful and relevant information they reach through search, you also improve the chances of converting them into paying customers.
What is SEO?
SEO is the process of affecting the visibility of a website or web page in search engines – often referred to as “natural,” “organic,” or “earned” results.
In simple terms, Organic SEO consists of optimization techniques that don’t require any money to be spent on advertising. Advertising, after all, means traffic is only being generated when ads are running. When the ads stop running, income and traffic usually follow suit.
Instead, search engine optimization allows for more evergreen and long-term success.
SEO techniques can be split into on-page and off-page factors, with both parts being equally important for achieving quality rankings in organic search.
Important Elements of SEO
- Keywords – these must be well-researched and pages optimized for user intent.
- Content – needs to be informative, up-to-date, easy to skim and shareable.
- Backlinks – tells search engines your site is trusted and authoritative.
Why SEO is Important to Your Online Success?
The primary goal of Search Engine Optimization (SEO) is to generate as much high-quality, relevant traffic as possible and rank as highly as possible on search engines. This is done by optimizing your website’s content so that it’s relevant and interesting to the people who will be searching for information.
So why is SEO important?
Billions of Daily Searches
According to these Google search statistics, over 5 billion searches are done on Google every day. If your website isn’t being found in search, you may need to ask why you have one at all.
Higher Rankings = Better Click-Through Rates
Do you want to capture the largest share of online traffic? You’ve got to snag at least a first-page result!
In 2020, more than 25% of searchers clicked the first google search result while the CTRs declined steadily from the first position.
Building Trust & Authority
SEO is a long-term strategy that takes time and quite a bit of patience. But done right (following Google’s E-A-T guidelines) your website will earn trust, credibility and authority.
Offer a Better User Experience
Through data analysis, understanding user intent and delivering fast, quality website content, you offer a better user experience. And since Google values page speed and quality, SEO helps you make these data-driven decisions to make both the user and Google happy!
Targets Users Throughout the Buying Journey
From brand awareness to purchase and everything in between, your website can offer relevant and useful information throughout the buyer’s journey.
Your Competition is Already Doing It
With so many businesses online these days, it’s not enough to simply put up a website. These online business statistics state that “64% of small businesses have their own website.”
How to Get Started
When you’re not familiar with SEO, it can be a daunting task to learn and implement white-hat SEO strategies and data analysis while keeping up with the algorithm changes that happen at break-neck speeds.
If you’re struggling with making an impact on your SEO efforts or simply need to get started, our Jacksonville SEO experts may be able to help you!