Meet J. “Ivy” Boyter

Founder, SEO Expert

J. Ivy Boyter Jacksonville SEO Expert

Ivy founded Full Throttle SEO to help businesses drive visibility and results with personalized, data-driven strategies. With 13 years of experience in SEO and a background in content creation, Ivy leverages her expertise to deliver impactful recommendations that align with her clients’ goals. Her unique ability to combine on-page, off-page, and technical SEO with improved or new content has helped more than 50 clients achieve remarkable outcomes—like a local surgeon who experienced a 1,400% increase in goal completions within two years and an eCommerce client who saw a 218% YoY organic revenue boost.

As a lifelong learner and motorsports enthusiast, Ivy brings energy and creativity to her work. Whether she’s helping a client recover traffic after a website redesign or guiding them to build authority in their niche, she sees herself as a collaborative partner. Transparency, honesty, and open communication are at the core of her client relationships, ensuring businesses feel heard, understood, and supported every step of the way.

Outside of work, Ivy lives a full-throttle life as a wife, mom, and proud chicken keeper. She’s passionate about personal and professional growth and spends her free time indulging her love of motorsports—especially sliding cars in the dirt at Rallycross events.

Follow Ivy

Ivy regularly shares SEO insights, strategies, and updates on her channels:

Ivy's Capabilities

  • Keyword research
  • On-page SEO
  • Off-page SEO
  • Technical audits
  • Link building
  • Content strategy
  • Content writing
  • Content optimization
  • Local SEO
  • Ecommerce SEO
  • Traffic recovery
  • Data analysis
  • Keyword cannibalization fixes
  • Website architecture
  • E-E-A-T optimizations
  • Ethical AI practices

Certifications

  • Semrush AI-Powered Marketer
  • Semrush YouTube Search Trends & SEO Strategies
  • Semrush Technical SEO
  • The SEO MBA - The Art of Client Management
  • Simplilearn Digital Leadership in Business
  • Simplilearn Advanced SEO
  • Google Ads Search Certification
  • Semrush Backlink Management
  • Semrush Content Marketing & SEO Fundamentals
  • Google Analytics
  • Semrush Local SEO
  • Google Ads Display Certification
  • Advanced Google Analytics
  • Semrush GA4 for SEO

Soft Skills

  • Clear and transparent communication
  • Problem-solving with a client-first approach
  • Adaptability and flexibility
  • Conflict resolution and negotiation
  • Relationship building and collaboration
  • Strategic thinking and planning
  • Creativity in solving challenges
  • Time management and prioritization
  • Teaching and mentoring

More About J. Ivy Boyter