Founder, CEO & Senior SEO Strategist
Ivy is the founder, CEO, and senior SEO strategist at Full Throttle SEO, a founder-led boutique SEO consultancy that helps established businesses and marketing teams improve visibility across traditional and AI-driven search while connecting SEO strategy to qualified leads, revenue, and business growth.
With 14+ years of SEO experience, Ivy works directly with clients on strategy, recommendations, and execution. Her experience spans technical and on-page SEO, content strategy, authority building, local search, eCommerce SEO, AI search visibility, and strategic prioritization.
Clients work directly with Ivy, the senior SEO strategist responsible for their strategy, recommendations, and execution.
Ivy has helped more than 50 clients improve their organic search performance. Client outcomes include a 1,440% increase in goal completions for a healthcare specialist and a 218% increase in organic revenue for a specialized eCommerce retailer.
What Founder-Led SEO Consulting Means at Full Throttle SEO
Full Throttle SEO is intentionally structured as a founder-led boutique consultancy rather than a traditional scaled agency. Clients work directly with Ivy, the senior SEO strategist responsible for their strategy, recommendations, and execution.
Full Throttle SEO maintains a limited client roster so Ivy can stay involved in each business, understand its broader marketing goals, and make recommendations based on context rather than standardized deliverables.
That structure combines the strategic depth and direct access of a senior SEO consultant with the execution capabilities businesses often expect from an agency.
Ivy’s SEO Expertise
- SEO strategy and strategic prioritization
- AI search visibility
- Technical SEO and website architecture
- Content strategy and optimization
- On-page SEO
- Authority and trust building
- Local SEO
- eCommerce SEO
- Organic traffic and visibility recovery
- Keyword and search behavior research
- Data analysis and performance measurement
- Keyword cannibalization analysis
- Ethical use of AI in SEO
Who Ivy Works With
Ivy works primarily with marketing decision-makers responsible for visibility, lead generation, eCommerce growth, and revenue who need deeper SEO expertise, strategic direction, or additional bandwidth.
Her clients include established businesses with active marketing programs, eCommerce brands, automotive and motorsports companies, manufacturers and B2B organizations, professional services firms, and healthcare organizations.
Full Throttle SEO is particularly well suited to growing organizations that need senior SEO guidance but do not need, or want, a large agency relationship.
Working With Ivy as an Extension of Your Marketing Team
Ivy often works as an extension of internal marketing teams, bringing senior-level SEO expertise into the broader marketing strategy without operating as a disconnected outside vendor.
Her role can include:
- Senior-level SEO strategy and guidance
- Strategic direction and prioritization
- Additional bandwidth for teams with limited SEO resources
- Direct access to the person doing the work
- Continuity between strategy, execution, and reporting
Rather than operating as a disconnected SEO vendor, Ivy works collaboratively with marketing teams and business leaders to understand marketing priorities, revenue drivers, internal resources, customer behavior, and broader business goals.
Whether she’s helping a business recover visibility after a website redesign, identify opportunities for organic growth, or determine which SEO initiatives deserve priority, Ivy focuses on understanding the business before prescribing the work.
Transparency, clear communication, and accountability are central to her client relationships. Her goal is to give marketing teams and business leaders the context and strategic guidance they need to make better decisions about organic search.
Outside of work, Ivy lives a full-throttle life as a wife, mom, and proud chicken keeper. She’s passionate about personal and professional growth and spends her free time indulging her love of motorsports—especially sliding cars in the dirt at Rallycross events.
Selected Client Results
Ivy’s SEO work has contributed to measurable growth across eCommerce, healthcare, professional services, automotive, and other competitive industries. Recent client outcomes include:
- 794% increase in organic revenue for a powersports eCommerce brand
- 218% increase in organic revenue for a specialized eCommerce retailer
- 134% increase in organic revenue for a performance automotive eCommerce company
- 1,440% increase in goal completions for a healthcare specialist
- 400% increase in lead generation conversions for a law firm
- 1,223% increase in search visibility for a healthcare provider
Certifications
- Semrush AI-Powered Marketer
- Semrush YouTube Search Trends & SEO Strategies
- Semrush Technical SEO
- The SEO MBA – The Art of Client Management
- Simplilearn Digital Leadership in Business
- Simplilearn Advanced SEO
- Google Ads Search Certification
- Semrush Backlink Management
- Semrush Content Marketing & SEO Fundamentals
- Google AnalyticsSemrush Local SEO
- Google Ads Display Certification
- Advanced Google AnalyticsSemrush GA4 for SEO
What Clients Can Expect Working With Ivy
- Direct access to the strategist responsible for the work
- Clear, transparent communication
- Strategic recommendations tied to business priorities
- Collaborative problem-solving
- Thoughtful prioritization rather than standardized SEO checklists
- Continuity between strategy, execution, and reporting
- A long-term partnership focused on meaningful business outcomes
Working With Ivy as an Extension of Your Marketing Team
Ivy often works as an extension of internal marketing teams that need deeper SEO expertise, strategic direction, or additional bandwidth.
Her role can include:
- Senior-level SEO expertise
- Strategic direction and prioritization
- Additional bandwidth for teams with limited SEO resources
- Direct access to the person doing the work
- Continuity between strategy, execution, and reporting
Rather than operating as a disconnected SEO vendor, Ivy works collaboratively with marketing teams and business leaders to understand marketing priorities, revenue drivers, internal resources, customer behavior, and broader business goals.
Ivy brings a collaborative, practical approach to SEO. Whether she’s helping a business recover visibility after a website redesign, identify opportunities for organic growth, or determine which SEO initiatives deserve priority, she focuses on understanding the business before prescribing the work.
Transparency, clear communication, and accountability are central to her client relationships. Her goal is to give marketing teams and business leaders the context and strategic guidance they need to make better decisions about organic search.
Outside of work, Ivy lives a full-throttle life as a wife, mom, and proud chicken keeper. She’s passionate about personal and professional growth and
Follow Ivy
Ivy regularly shares SEO insights, strategies, and updates on her channels:
More About J. Ivy Boyter
- Author How to Conquer Your Family’s Schedule: A Stay at Home Mom’s Guide to (Almost) Getting it All Done
- Owner & Writer: SAHM, plus… and Marriage Advice Today
- Former Etsy shop owner with firsthand small-business and eCommerce experience