Adapt to shifts in search by integrating FAQs, creating ‘Best Of’ lists, and leveraging micro-conversions to boost traffic and engagement while aligning with Google’s evolving priorities!
“Alternatively, I worry that such heavy reliance on AI might train us to NOT think creatively and come up with new ideas on our own. More importantly, there’s the possibility that marketing outputs may lack authentic personal and professional experience, expertise and authority.
Those that stay connected to their brand voice and inject their EEAT and remain human-centric … that’s where the magic is going to happen.”
Think about striking a balance between quick wins (low hanging fruit) and long term strategies in an SEO roadmap to consistently achieve growth goals!
“Google may not be human, but those mood swings…”
Identify gaps with more in-depth, authentic content. We’re going back to some EEAT principles.
The combo of backlink building (getting mentions like these) and directory listings HAS improved Full Throttle SEO’s domain authority in a short amount of time.
Optimizing your homepage IS possible, but make sure you think of this exercise as a way to showcase everything about your business – at a high-level overview.
Expert Local SEO tips for restaurants. My take? Restaurants shouldn’t forget their customers with dietary restrictions and food allergies. If you can accommodate, find a way to mention it in your website and Google Business Profile, otherwise your diners will eat elsewhere.