How a Jacksonville dog training business strengthened its website and recorded inquiry activity from organic and AI search.
All Fur Pets brought firsthand knowledge of its services and customers. Full Throttle SEO brought the search strategy to help that expertise become easier to find and understand.
Working directly with owner Chrissy Dullano, we researched search opportunities, developed SEO tags and heading recommendations, guided website organization, and established Google tracking. Chrissy wrote and revised the website content, helping keep the recommendations connected to her business.
Results at a Glance
| Organic Search sessions | Organic Search lead events | AI Assistant sessions |
|---|---|---|
| 1,464 | 25 | 90 |
Recorded in Google Analytics 4 from June 17–September 14, 2026. The AI Assistant channel also recorded four lead events.
Client: All Fur Pets
Location: Jacksonville, Florida
Project period: March–early June 2026
SEO strategist: J. Ivy Boyter, founder of Full Throttle SEO
The Opportunity: Help the Right Customers Understand the Business
All Fur Pets is a canine activity center offering private dog training, puppy programs, school for dogs, and specialty classes.
Its approach is an important part of the customer’s decision. Chrissy describes her programs as positive reinforcement and force-free, with an emphasis on teaching owners how to communicate with their dogs.
Our opportunity was to help connect those services and that expertise with the language prospective customers use when searching.
The engagement also required setting up Google Analytics 4 and Google Search Console. Establishing measurement was part of the work, so we could begin evaluating search visibility, website activity, and recorded inquiries.
The Approach: Business Context Shaped the SEO
We started by asking Chrissy for comparable businesses and notes about how their services differed from hers.
That context informed competitor research, keyword selection, and recommendations for individual pages. Chrissy then reviewed the keyword research and removed three terms that didn’t fit her business.
That was a useful strategic decision. A competitor ranking for a search doesn’t automatically make that search the right opportunity for another business.
What Full Throttle SEO Handled
- Competitor-informed keyword research and page mapping.
- Data-driven SEO titles and meta descriptions.
- H1 and H2 recommendations to clarify page topics.
- Guidance on service page organization and navigation.
- Implementation videos, visual examples, and direct support.
- Google Analytics 4 and Google Search Console setup.
What Chrissy Contributed
Chrissy wrote and revised the website content, reviewed recommendations against her actual services, and implemented heading changes across several pages.
She also worked on organizing class information and replacing stock imagery with real business photos. When implementation questions came up, we provided explanations and offered a dedicated working session.
The process combined her knowledge of dog training with our knowledge of search.
Show Up: Visibility for Relevant Local Searches
By September 15, 2026, Ahrefs reported top-10 positions for several searches relevant to All Fur Pets’ services.
| Search query | Reported position |
|---|---|
| dog trainer jacksonville | 3 |
| puppy training jacksonville fl | 5 |
| dog training jacksonville fl | 6 |
| dog behaviorist jacksonville fl | 8 |
These searches show visibility beyond the business name, including people looking for dog training services in Jacksonville.
Source: Ahrefs, September 15, 2026. Positions represent a third-party snapshot and can vary by location and search context.
Search Visibility Extended Across Multiple Pages
Google Search Console recorded increased clicks and impressions across the homepage and several service pages, including School for Dogs and specialty classes.
This adds context to the ranking results by showing which parts of the website were appearing in search and receiving clicks.
The screenshot compares periods of different lengths. It illustrates page activity; its raw totals are not used to calculate project growth percentages.
Deliver Results: Organic Search Brought Recorded Inquiries
From June 17–September 14, 2026, GA4 attributed the following activity to Organic Search:
- 1,464 sessions
- 995 engaged sessions
- 67.96% engagement rate
- 25 recorded lead events
The recorded inquiry activity gives the case study a business outcome beyond rankings and traffic alone.
Source: Google Analytics 4. Lead figures represent recorded generate_lead events, rather than verified unique prospects, bookings, or sales.
Discovery Extended into AI Tools
During the same reporting period, the AI Assistant channel recorded:
- 90 sessions
- 61 engaged sessions
- 4 lead events
The source breakdown included ChatGPT and Gemini traffic associated with lead events, providing evidence that AI tools were contributing measurable website activity.
These figures describe recorded referrals. They do not capture every AI mention, recommendation, or interaction involving the business.
Get Chosen: Keep Business Expertise in the Process
Chrissy’s involvement helped keep the website connected to the services she provides and the approach customers can expect.
She didn’t need to become an SEO expert. She contributed the knowledge needed to assess whether recommendations fit, while Full Throttle SEO supplied research, strategic direction, and practical implementation support.
In July, Chrissy confirmed by email that she was seeing a difference following the work.
How We Measured
Google tracking began in late April 2026, while website and SEO work were underway.
The flat line before setup reflects missing measurement, rather than evidence that the website previously received no traffic. Earlier reporting periods also include ongoing project work.
For that reason, this case study reports later-period totals rather than presenting an incomplete baseline as a before-and-after growth claim. Results reflect the combined website and SEO work and do not isolate the effect of individual changes.
Bring Search Strategy into Your Business
Full Throttle SEO works directly with business owners and marketing teams to connect business expertise with search opportunities, prioritize meaningful improvements, and put recommendations into action.
Let’s talk about your search visibility.
Show Up. Get Chosen. Deliver Results.