Case Study: 134% Increase in Organic Revenue YoY for Performance Auto Parts Brand

Project Overview

Client Type: Automotive Performance Parts E-commerce
CMS: WordPress
Challenge: Not ranking well for high-intent, non-branded keywords related to parts and categories.
SEO Goal: Target high purchase intent keywords through on-page optimizations while addressing technical optimizations designed to reduce crawl budget and/or increase visibility of parts and products.

Website Structure & Technical SEO:
Recommended navigation and footer optimizations, schema markup opportunities, and more.
Content Optimization & Expansion:
Improve/expand category page content with high-intent keywords and additional relevant content. Included additional internal linking opportunities to improve structure and relevance throughout the website.

Revenue from Organic Traffic:
Increased by 134% YoY from organic sources.
Conversion Rates:
Saw a 8.8% increase from organic traffic.
Keyword Rankings:
Keywords in the top 10 positions of search saw a 22.1% decrease over the last year, showing that strategic high-purchase-intent SEO optimizations for this automotive brand drove better results for their bottom line.

Content Optimization:
Expanding and optimizing category page content to target more relevant purchase-intent search queries.
Improved Technical SEO:
Internal linking and schema markup for better results.

SEO Titles, meta descriptions, and H1s were not well optimized.

Added content to category pages to increase internal linking to important, related pages.

Content Expansion:
Continue expanding on the content for categories and sub-categories.
Footer Expansion:
Further expand the footer to include most important categories.
Consider Make/Model Pages:
Leverage searches around makes and models by providing dedicated pages with Shop By Make and Model, instead of relying on filtered pages that don’t rank well.
Homepage Expansion:
Increase content and internal linking opportunities on the homepage to drive more traffic to the most important categories and pages on the site.